Healthy cholesterol is vital in optimal bodily function and we can now aid the body’s lowering of cholesterol with the use of plant sterols. Plant sterols have been shown to lower blood cholesterol. High cholesterol is a leading factor of the development of coronary heart disease. Plant sterols can also be used in foods such as mayonnaise and margarine.

Our European sourced sterols (Vitasterol®) help reduce bad cholesterol and lower risk of cardiovascular diseases. They can be used in a wide range of food products and productions. Plant sterols are able to do this through their similar structure to cholesterol and their competition for absorption in the gut. The plant sterols are absorbed instead and thus function to reduce the absorption of cholesterol in the gut, so more is lost as human waste, in turn, lowering the total cholesterol in the blood and in particular, LDL-cholesterol.

In Australia, The Heart Foundation recommends that we consume 2 – 3 grams of plant sterols a day as they have naturally occurring sterols to fight against heart disease. This supplement can ensure food is enriched with plant sterols so that consumers may meet this requirement. The efficacy of plant sterols and plant sterol esters has been verified in more than 40 randomised, placebo-controlled, double-blind trials with different kinds of patients.